Tips and guides around marketing
The most important thing for any business owner is to get and keep paying customers. It’s rarely free to get customers, so the more they buy from you the greater the return on your investment. With that in mind, today I’m going to share the five essentials to getting people to buy from you again and again. […]
How to get people to buy from you again and again Read More »
Today I wanted to talk about the power of testimonials. As we all know, a testimonial is when someone says something wonderful about you or your business. These recommendations can be hugely powerful, but it can be difficult to get the most out of your testimonials. Why have them? Testimonials are essential to almost any
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As a busy business owner you know that there are lots of things you need to do in order to reach your target market. You might go to networking events, do email marketing campaigns, send out direct mail or exhibit at exhibitions. You know that social media is one of the things on that list,
Social Media Guide Read More »
Customer Database Marketing: if ever there were three words that can send shivers down a business owner’s spine, it’s these. Yet creating, managing and marketing to your database is one of the most essential activities any business owner needs to master. So you’ve been to lots of networking events, visited some exhibitions or even bought a database,
Customer Database Marketing Read More »
How to get the most out of your networking activities. Networking is a great way to get new business. If you’re just starting out, you need contacts and if you’ve been in business a while you need new contacts. There are lots of business networking events out there, and it’s not always easy to make
If you truly want to have a successful business, you have to take care of your most important asset: your customers. Reward their loyalty and keep them on board! I’m constantly amazed how sharply we fall into two distinct camps in the UK with companies’ attitudes to loyalty. Some understand that their existing customers are
I’m working hard at the moment to get new clients – it’s at the heart of any business and we all have to do it. Yes we are servicing our current clients, but it takes potential ones time to make up their minds, and we need to be constantly marketing, giving them the messages today,
Selling – the lifeblood of any business Read More »
