Tips and guides around marketing
Growing a business can take time and energy but it’s always worth it. Around 20% of businesses fail within their first year and 60% in their first three, but implementing some of the strategies below could be just the boost you need to ensure your dream business, that you have built from the ground up, […]
9 Ways to grow your small business Read More »
I recently came a cross a very interesting little exercise that I wanted to share with you all here. It’s about identifying what do you want to be known for and I think it’s really useful on various levels, from business to life. Having a positive and healthy self-image is vital in both your personal
What do you want to be known for? Read More »
When you start a business, everyone talks about the importance of client profiling and finding your ideal client. What people don’t always know is that niching is also important. In fact, it’s even more beneficial than identifying your ideal client: if you niche, your ideal client is far more likely to come and find you! I’ve
Every business owner will face and overcome different hurdles on their journey, but it doesn’t matter how we get there, we all want to achieve the same thing: we want our businesses to grow, make a profit, and give us a better lifestyle. However, as the years go by, often the reality of working harder for less money sets
Case study: more clients for a marketing company Read More »
So, you’ve decided to start your own business. Maybe you read my blog post “Ditch the job and start your own business” and worked on the “mindset of the successful and happy business owner”. You’ve looked into the “different types of businesses you can start” and now you’re ready to go. Time to look at some
Practical steps to starting a business Read More »
In a digital world, sales emails and direct LinkedIn messages are commonplace. However, direct mail is far from dead. Despite it being costlier than its digital counterparts, direct mail can often be a refreshing alternative if done correctly. So, let’s look at how to create an effective direct mail campaign from start to finish and
How to create an effective Direct Mail campaign Read More »
Traditionally, a sales funnel is a buying process your clients go through. However, a funnel can also be a series of products or services you offer, ranging from free to high-end. The aim is to generate interest and build trust. Here is how to build your sales funnel, whether you are new to business or simply looking
How to build your sales funnel Read More »
I recently won the award for Speaker of the Year at the Women’s Business Conference and Awards in Bristol, which recognises the achievements of female entrepreneurs. As you might imagine, I am still extremely proud. It was very exciting to have my name announced, because it’s nice to be recognised for something you are good at. But
Why awards are good for business Read More »
Businesses often like to think of themselves as being able to work with anyone or do anything. But the reality is, not everyone will be your ideal client. Life is so much easier, simpler and more rewarding when you find the right match. So, here is how to find your ideal client. Customers and clients like
How to find your ideal client Read More »
As a business owner, you need to know how to influence your customers. You want them to buy from you and not your competition. A great place to start is the work of Robert Cialdini, a Professor of Psychology and Marketing who is an expert in persuasion, compliance, and negotiation. After years of research, Professor Cialdini
How to influence your customers Read More »
